Cuban dance revolution
For Rest of World

Making money as an influencer in Cuba is hard. These dancers found a way. Despite the world’s slowest internet and payment restriccions, Los Datway manage to earn a living online.


In late December, half a dozen members of the Cuban dance troupe Los Datway gyrated and twirled to a reggaeton song in a colonial tenement house in central Havana, an iPhone pointed at them as they rehearsed their choreography. Since Los Datway posted a video paying homage to Argentina after the South American nation won the World Cup in 2022, the group’s Instagram account has amassed over 40,000 followers and attracted international coverage.


































[spanish]